Dane Design — Client Brief

Step 01 — Project Overview

Let's start with the basics.

Who is this for and what are we building?

Client's Full Name

Business / Project Name

Service Required Select all that apply — the form will adapt to your selection.

Bespoke Website Interactive CV Personal Branding Pitch an Idea AI Integration

Payment Preference

One-off (from £200) Pay Monthly (£20/month) Not decided yet

Business Stage

Idea only — not launched Early stage — just starting out Established — already trading Rebrand / refresh of existing business

Step 02 — The Business

Tell us about the business.

This becomes the foundation of all the copy and positioning.

Industry / Sector

Location (if relevant)

Describe the business in plain English What do they do, how do they do it, who do they do it for? Pretend you're explaining it to a friend.

Who is the target audience? Be as specific as possible — age range, profession, problems they have, what they're searching for.

What makes them different from competitors? Their unique selling points — even if they don't call them that.

Competitor or inspiration websites URLs of sites they like or that operate in the same space — even if they hate them.

Tone of voice How should the site sound? Choose words that fit.

Interactive CV — Additional Info

Current or most recent job title

What roles / opportunities is this CV targeting?

LinkedIn profile URL (optional)

What questions or concerns do they most want to pre-answer? Career gaps, pivots, location, industry changes, unusual background etc.

Pitch an Idea — Additional Info

Describe the idea — as fully as possible No idea is too rough. What is it, what problem does it solve, how does it work?

Who is the pitch aimed at?

Investors / VCs Co-founders / partners Grant bodies / councils Early customers Social media / general public

AI Integration — Additional Info

What repetitive or time-consuming tasks does the business currently do manually?

Are they already using any AI tools?

Step 03 — Design Direction

How should it look and feel?

Visual preferences, mood, and style. Don't worry about being precise — direction is enough.

Overall visual style

Minimal & clean Bold & striking Dark & premium Light & airy Corporate & trust-focused Creative & expressive Warm & approachable Tech-forward & modern

Colour direction Select the palettes that appeal. You can add custom notes below.

Black & white with a strong accent Navy & gold — classic & premium Earth tones — warm & natural Bright & bold — stand-out colours Muted & sophisticated — tonal Use existing brand colours (specify below)

Specific colours, hex codes, or brand guidelines If they have a logo or existing brand, note the colours here. If not, describe what feels right.

Typography preference How should the text feel?

Serif — traditional & authoritative Sans-serif — modern & clean Geometric & bold — contemporary No preference — use your judgement

What should we absolutely avoid? Styles, colours, vibes, or anything they've seen elsewhere that they hate.

Any other visual references or inspiration? URLs, brands, apps, magazines — anything that captures the right feel.

Step 04 — Pages & Features

Structure and functionality.

What pages are needed and what should the site actually do?

Any additional or custom pages not listed above?

What is the primary action you want visitors to take? The single most important thing the site needs to make people do.

Any other functionality or specific requirements?

Step 05 — Content & Copy

Words, images, and assets.

What does the client have, and what do we need to create?

Who is providing the written copy?

Client is providing all copy Dane Design to write all copy Mixed — client has some, we fill the gaps

Key messages that must be communicated The 3–5 things visitors absolutely must come away knowing or feeling.

What image / media assets does the client have?

Logo (digital file) Brand colour guidelines Professional photography Team / headshot photos Product photography Video content None — starting from scratch

Anything specific about the copy or content we should know? Phrases they always use, things they never say, specific disclaimers needed, accreditations to mention.

Social media profiles to link to (if any)

Step 06 — Technical Details

Domain, hosting, and existing setup.

The practical infrastructure behind the site.

Domain name (if known)

Do they have a domain already?

Yes, they own one No — Dane Design to handle Not decided

Do they have an existing website?

No — brand new Yes — full replacement Yes — redesign / refresh only

Existing website URL (if applicable)

Any third-party integrations needed?

Google Analytics Calendly / booking Mailchimp / email marketing Stripe / payment processing WhatsApp Business CRM (HubSpot, Salesforce etc.) None required

Key SEO search terms the site should rank for What would their ideal customer type into Google?

Any other technical requirements or constraints?

Step 07 — Goals & Timeline

Outcomes and anything else.

What does success look like, and is there anything else we should know?

How will we know this site has been a success? In 3–6 months, what would make the client say "yes, that worked"?

Urgency / timeline

ASAP — as fast as possible Within 2 weeks Within a month Flexible — quality over speed

Anything else we should know? Concerns, constraints, previous bad experiences with web designers, specific requests, important context.

Complete

Your prompt is ready.

Copy this and paste it directly into Claude Code to begin the build.